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Just enough ethical design?


Can capitalism and ethical design co-exist at scale?


Can a smart city ever be an ethical city?


What does just-enough ethical design look like?


Is creative process the answer to ethical end-user experiences?


How do creatives get buy-in for more costly, but ultimately more ethical processes?


Will ethical design and creatives processes safeguard us in the future of transparency and authenticity?


Inclusive, or objectifying? How can process help to differentiate?


Can retouching models be ethical?


Can transparency by design be your new marketing strategy?


How can you make model casting ethical?


How can you test for ethical design?

Can bringing an inclusive, human-centred approach to the centre of business strategy ensure more ethical output by design? Our panelists with diverse backgrounds in business, marketing, design and emerging technology will discuss how methodology, co-design, ethics and inclusion can deepen the creative process and lead to better outcomes in everything from new business ventures to the cities of the future.



Bunny Ghatrora is co-founder and COO of Blume, an online, direct-to-consumer self care company focused on products in the personal care space. She's driven by her own experiences navigating PCOS and is committed to improving the experience for girls as they transition into womanhood. Bunny is a 500 Startups fellow, and named Canada's Top Student Entrepreneur


Warren Anthony is a Senior Manager at EY (Ernst & Young LLP). Warren is a human-centered design (HCD) leader with over 20 years’ experience leading cross-functional teams in collaborative design and digital transformation engagements. Warren led ground-breaking digital teams at leading London ad agency TribalDDB (winning a D&AD pencil, and multiple W3 awards). He is a regular speaker on design, with a focus on applying design methods for Smart City programs and Government digital services.


Kornelia Kulbacki is a photographer for Saje Natural Wellness She’s spent her career exploring what it means to be an ethical creative. Working with some of the most inspiring brands such as Lush Cosmetics, Vega, lululemon, Blume, Samara, Tobimax textiles and Ecologist while also volunteering her creative services to help animal rescues. She’s creating a dialogue for fellow creatives on how the creative process is the keystone of our ethical future.


Jennifer (Ley) Greenhorn is a Service Designer at EY (Ernst & Young LLP) specializing in service design, emerging tech and collaborative design. Having studied at Emily Carr (BDes) and OCAD (Masters Studies, Inclusive Design) she’s passionate about championing inclusivity and co-design as a tools to drive business initiatives. She’s worked with Unilever, Skinsei, Lush Cosmetics, BC Children’s Hospital, Cryptokitties, and Nature’s Path.


Taran Ghatrora is co-founder and CEO of Blume, a venture backed self care company focused on empowering girls, that focuses on clean period and personal care products and sex education. She's driven by her passion for women's health and gender equality. Taran's also a 500 Startups fellow , Top 30 Under 30 and G20 youth delegate for Canada.